Design has an unfair advantage in sustainability.

While so many people focus on solving issues, designers have the exclusive power to prevent them from appearing in the first place.

A package designer can choose better materials before they get printed. If the packaging is compostable, there’s nothing left to recycle.

A web designer can envision a more lightweight website before it gets developed. If the website takes almost no energy to run, there’s nothing left to optimize.

A brand designer can guide new brands towards being more sustainable. If better choices are made at the first steps, there’s nothing to fix at the last.