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Branding

Brand   /  Consistency

You likely have a consistency problem. Your brand feels different to customers every time they see you.



StoryStrategyIdentityTouchpointsPeople don'trecognize youBrandingWork that influences your brandBrandPeople's feelings about you
StoryStrategyIdentityTouchpointsBrandingWork that influences your brandPeople don'trecognize youBrandPeople's feelings about you




Some of your challenges may include:

Your different channels feel like different companies
Messages change depending on the platform
Your team takes a long time to produce on-brand content




That means your brand has to re-earn trust every time customers see it.








The solution is to apply the same identity elements across all your touchpoints.










You can do that by auditing your current touchpoints, defining your guidelines, then constantly enforcing them.

Make a list of your touchpoints and formats you use on them. Then have your team find or create guidelines that simply explain how to use each element of your visual identity. Use them to create and publish on-brand content. Regularly check if the whole team follows guidelines, or if they are changing direction.


Visual Identity Guidelines




The result is often a more consistent brand presence that leads to shorter sales cycles:

"Consistent brand presentation across all platforms increases revenue by up to 23%"

- Marq, 2016



Not sure how to solve your brand consistency challenges? Let's give you more clarity on a free call.

Luka Chat about your brand problems

Or see branding process first





Hey, it’s Luka. On a friendly 20-min call, you share your business goals and I share how to reach them with branding.

Story   Positioning   Messaging   Identity   Consistency