You likely have a consistency problem. Your brand feels different to customers every time they see you.
Some of your challenges may include:
That means your brand has to re-earn trust every time customers see it.
The solution is to apply the same identity elements across all your touchpoints.
You can do that by auditing your current touchpoints, defining your guidelines, then constantly enforcing them.
Make a list of your touchpoints and formats you use on them. Then have your team find or create guidelines that simply explain how to use each element of your visual identity. Use them to create and publish on-brand content. Regularly check if the whole team follows guidelines, or if they are changing direction.
The result is often a more consistent brand presence that leads to shorter sales cycles: "Consistent brand presentation across all platforms increases revenue by up to 23%".
Your brand consistency challenges are worth a closer look. Let's explain how to solve them.
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