Luka

Luka Kopajtic

People-first brand designer

Questions

Brand diagnostic

Solutions to your unique brand challenge are 5 answers away.

You likely have a consistency problem. Your brand feels different to customers every time they see you.

Branding (work)Brand (people's feeling)ConsistencyIdentityMessagingPositioningStory"Is that thesame company?"
ConsistencyIdentityMessagingPositioningStoryPeople's feeling:"Is that thesame company?"

What your inconsistency costs you

Your channels feel like different companies. Customers have to re-learn who you are every time, so trust builds slowly and sales take longer. Your team wastes hours making slides and posts from scratch.

"Consistent brand presentation across all platforms increases revenue by up to 23%."

- Marq, 2016

Why it happens

There are no clear guidelines or templates, so everyone makes their own.
Your brand was never written down. It lives in one person's head.

Start solving the challenge by auditing five touchpoints.

  1. Open your website, a recent proposal, your LinkedIn, your email signature, and a recent social post.
  2. Put screenshots of all five side by side.
  3. Circle every place where the logo, colors, fonts, or tone differ.
  4. Pick the best version of each and make it the rule.

See the full audit to improve your brand

A brand audit open on a tablet

The only way to grow your brand is to first understand it. Luka is happy to clarify your brand solutions and send them via email in a few days. You get clarity, we get a small pitch at the end. It's a win-win.