Leaders often think branding is finished once brand designers hand over their work.

But the process has just started so the company can continue branding on its own:

• Every time they show up with something useful
• Every time they say something memorable
• Every time they make a person smile.

The work of influencing a brand never stops.

It’s a long path that you mostly navigate on your own.

A brand designer just gives you a compass and a push in the right direction.