Questions

Brand diagnostic

Solutions to your unique brand challenge are 5 answers away.

You likely have a brand identity problem. Your look and feel doesn't match your actual quality.

Branding (work)Brand (people's feeling)ConsistencyIdentityMessagingPositioningStory"Are they credibleenough?"
ConsistencyIdentityMessagingPositioningStoryPeople's feeling:"Are they credibleenough?"

What your identity costs you

Buyers judge you in seconds. If you look less established than you are, you lose deals to competitors who simply look more credible. People forget you after the first contact. And it's hard to raise prices when your look doesn't back them up.

"Difference is the #1 brand factor driving share price outperformance, accounting for 35% of brand impact."

- Oxford Saïd Business School, 2022

Why it happens

Your visuals were made before your business grew up. Now they lag behind the quality you deliver.
Your visuals follow your industry's habits, so you look like everyone else in your market.

Start solving the challenge by lining up your competitors.

  1. Take screenshots of five competitor homepages.
  2. Put yours next to them on one page.
  3. Cover all the logos.
  4. Ask: can you still tell which one is yours? Write down three things that would make yours instantly recognizable.

See the full audit to improve your brand

A brand audit open on a tablet

The only way to grow your brand is to first understand it. Luka is happy to clarify your brand solutions and send them via email in a few days. You get clarity, we get a small pitch at the end. It's a win-win.