1. Customers don’t remember how we’re different 2. Clients compare us to cheaper alternatives 3. We have to educate people about our value 4. We constantly rewrite how we explain our offer 5. We blend in with our competition at first impression 6. We don’t look the same across channels
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Before you start branding, a great first exercise is defining your brand’s purpose:
Every memorable brand starts with a clear purpose. It becomes the brand story people remember you by. Find yours with a free printable worksheet.