On this page, I publicly declare how I make my content and how I use AI. My Human-made manifesto explains how and why you should do the same.
My writing is 100% human-made
All written text I output on this website and social platforms is made by my own human neural network and my hands - two very primitive tools that still seem to work. I let my brain do the thinking because I believe things that are challenged grow stronger. Writing without AI helps me write and think more clearly.

How I use AI
I am not anti-AI. I think it’s a great tool, but just like with any tool, there are right and wrong ways to use it. Here are my uses:
- As a non-native English speaker, I often attach the prompt “Concisely list grammar mistakes”, then correct my writing manually. That way, AI doesn’t change my ideas. The predictive output and manual editing give me full control and help me improve my grammar over time.
- As a non-programmer, I often change the code of my websites with generative AI. It helps me improve the style and functionality, but never the content of my website.
- As a lazy person, I use AI to research topics and find answers quickly. It replaces search engines as a tool for finding relevant sources while also giving me summaries with the relevant knowledge I need at the time. I don’t always trust the output, just like I don’t blindly trust all other information on the internet.
- As a designer, I use AI throughout my process. I use it to solve technical challenges, write copy, and present my ideas with generated mockups.
I use Google Gemini to generate images and code. I use Anthropic’s Claude for researching, learning, and listing grammar mistakes.

How I write my ideas
- For each new idea I get, I create an item in my Obsidian database.
- When I get any related thoughts, I add them to that idea.
- I find conflicting perspectives and remove what I don’t agree with anymore.
- I remove what’s not useful and rewrite the rest to save my readers time.
How I distribute my ideas
- Temporary ideas: I write some of my thoughts and business updates to reach new people. I share them on LinkedIn, Medium, Substack, Twitter, Threads, and Bluesky - all temporary platforms that will some day go offline.
- Permanent ideas: When I feel one of my ideas is complete, I copy my Markdown note to my Hugo website folder. Netlify automatically adds my idea to lukakopajtic.com with a permanent link designed to outlive me.
- Most useful ideas: I send ideas and brand insights that are useful and actionable directly to subscribers on my email list.

Distribution of my ideas, visualized in my Obsidian Canvas.
As the technology and I change, I will keep all future updates here at lukakopajtic.com/made.
If you want to put trust back into your online content, I recommend reading Human-made.