Honest brand insights for standing out,
sent once per month


I distill most useful insights into short 2-min monthly emails for 2,500+ readers, without AI. Unsubscribe any time.








Since 2015, I’ve helped founders transform their brand so they can transform our world.

Below are 4 ways I do that:


Brand made simple

My free resources that help you understand branding and learn how to stand out


Branding Studio

My design studio with a transparent process, turning unignorable stories into clear brands humans trust


Human-made movement

My simple solution for putting trust back into your online content. A new convention for transparency in a noisy AI world


Ideas

A selection of my short writing on brands and work







Purpose Worksheet

Every memorable brand starts with a clear purpose. It becomes the brand story people remember you by. Find yours with a free printable worksheet.





You can subscribe to get my most useful brand insights directly in your inbox. The rest is distributed to all platforms:





If you want to stop being strangers, say hey. It could be the start of a new project, idea, or friendship.

luka