Refreshingly honest branding insights that help you stand out

I distill my most useful learnings into short 2-min emails. Sent 1x per month to 2,500+ leaders, without AI. Unsubscribe any time.

Diagnose your brand problems

Free resources that help you understand your brand challenges and how to solve them.

Ideas

A selection of my short writing on brands and work

Human-made movement

My simple solution for putting trust back into your online content. A new convention for transparency in a noisy AI world

Branding Studio

My design studio with a transparent process, turning unignorable stories into clear brands humans trust

Every memorable brand starts with a clear purpose. It becomes the brand story people remember you by. Find yours with a free printable worksheet.

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If you want to stop being strangers, say hey. It could be the start of a new project, idea, or friendship.