I help founders change their brand so they can change our world.

Using a transparent process, we craft an unignorable story and design a clear brand humans trust.


I distill my most useful insights into 2 min monthly emails, without AI. Sent to 2500+ founders. Unsubscribe any time.







Branding

My design studio with a transparent process, helping purpose-driven founders design a lasting brand




Brand made simple

My simple dictionary and free resources that help you understand branding and learn how to stand out




Human-made movement

My simple solution for putting trust back into your online content. A new convention for transparency in a noisy AI world




Ideas

A selection of my short writing on brands and work







You can subscribe to get my most useful brand insights directly in your inbox. The rest is distributed to all platforms:





If you want to stop being strangers, say hey. It could be the start of a new project, idea, or friendship.

luka