Honest brand insights for standing out,
sent once per month


I distill most useful insights into short 2-min monthly emails for 2,500+ readers, without AI. Unsubscribe any time.









I help founders fix their brand so they can fix our world.

Below are a few ways I do that.




Branding

My design studio with a transparent process, crafting unignorable stories and designing clear brands humans trust.




Brand made simple

My simple dictionary and free resources that help you understand branding and learn how to stand out




Human-made movement

My simple solution for putting trust back into your online content. A new convention for transparency in a noisy AI world




Ideas

A selection of my short writing on brands and work







You can subscribe to get my most useful brand insights directly in your inbox. The rest is distributed to all platforms:





If you want to stop being strangers, say hey. It could be the start of a new project, idea, or friendship.

luka