Honest brand insights for standing out,
sent once per month


I distill most useful insights into short 2-min monthly emails for 2,500+ readers, without AI. Unsubscribe any time.








I help founders fix their brand so they can fix our world.

Below are a few ways I do that.


Brand made simple

My free resources that help you understand branding and learn how to stand out


Branding

My design studio with a transparent process, crafting unignorable stories and designing clear brands humans trust.


Human-made movement

My simple solution for putting trust back into your online content. A new convention for transparency in a noisy AI world


Ideas

A selection of my short writing on brands and work







You can subscribe to get my most useful brand insights directly in your inbox. The rest is distributed to all platforms:





If you want to stop being strangers, say hey. It could be the start of a new project, idea, or friendship.

luka

Purpose Worksheet

Every memorable brand starts with a clear purpose. Find yours with this free printable worksheet. It will be the one thing people remember and choose you for.