Honest brand insights for standing out,
sent once per month

I distill most useful insights into short 2-min monthly emails for 2,500+ readers, without AI. Unsubscribe any time.








5 ways I help you brand better:


Brand made simple

My free resources that help you understand branding and learn how to stand out


Branding Studio

My design studio with a transparent process, turning unignorable stories into clear brands humans trust


Human-made movement

My simple solution for putting trust back into your online content. A new convention for transparency in a noisy AI world


Permanent ideas

A selection of my short writing on brands and work


Temporary ideas

Ideas not worth hosting forever or sending to Luka’s letter are distributed and abandoned on temporary “social” platforms





Purpose Worksheet

Every memorable brand starts with a clear purpose. It becomes the brand story people remember you by. Find yours with a free printable worksheet.





If you want to stop being strangers, say hey. It could be the start of a new project, idea, or friendship.

luka